GBfoods relaunches its Bama product with a state-of-the-art factory in Nigeria
Lagos, Nigeria, July 2020 – Bama Mayonnaise, the leading mayonnaise brand in the portfolio of global culinary leaders, GBfoods recently completed its state-of-the-art production facility in Sango, Ogun State. The factory that will support the local manufacture of Bama mayonnaise, with its original recipe, recently successfully launched its first batch of products in the Nigerian market.
This investment is further assurance of GBfoods’ commitment to continuously contribute to the economic and social development of Nigeria through the localization of its products. The factory draws on a blend of rich global practices from GBfoods and regional experiences to meet the growing needs of consumers, while highlighting the opportunity for their communities to be part of the long-standing legacy. This, in turn, will make Nigeria a key export hub for Africa and further lead to job creation and human capital development in the country.
GBfoods Africa CEO, Mr. Vicenç Bosch reiterated Bama’s commitment to maintain its original recipe developed over 80 years ago in the United States of America while being produced in Nigeria. He said, “The tradition and origin of American recipes is what makes Bama unique and superior to our competition.”
Mr. Vicenç Bosch continued by stating: “Our priority when building this international standard production facility in Nigeria was to ensure that we were able to meet the demands of our customers, not only in Nigeria but also in Nigeria. other African countries ”.
In addition to the new factory, the company also unveiled a new packaging design, with a seal of approval to reiterate the product’s leading position in its category and to emphasize its superior quality and taste to consumers. Thanks to the quality stamp function, customers are now able to identify and purchase original Bama products. The new design remains faithful to the company’s colors, the brand’s characters and the art of the label which is synonymous with Bama Mayonnaise, while reinforcing the shelf presence and the overall impact. Bama’s superior formula and product has been uniquely put to the test, delivering a smooth texture and a mouth-watering creamy experience to deliver the taste that spreads moments of love to all of its consumers.
Speaking on the commissioning of the plant, Mr. Vincent Egbe, Managing Director of GBfoods Africa, Nigeria Business Unit, said: “Our growth and expansion plans for Nigeria are long term and this investment is a testament to the industrial and infrastructural advancement that GBfoods brings not only to Nigeria but to Africa as a whole, we aim to make Nigeria an archetype of food security and also to become Africa’s food basket ”.
“Over the past two years, one of the things we have ensured is to establish Bama as the gold standard of mayonnaise, not only in Nigeria but across Africa. Our quality commitment to our product means that our customers and consumers know they are getting the best mayonnaise product developed in the United States, designed and produced in Nigeria, ”added Mr. Egbe.
“Bama, as is known, has continued to provide the best premium quality mayonnaise in the Nigerian market.” According to Cletus Onyebuoha, Business Unit Marketing Director, GBfoods Africa, “Bama is a symbol of love and trust with consumers. Take it and spread it on your bread or veg, you’ll enjoy the same premium product made with all-natural extracts, protein, and healthy oil. Our promise to consumers is to deliver that delicious taste that spreads moments of love at breakfast and other occasions. That is why we once again invite consumers to not only ‘taste the love in every spoon’ but to share it ‘.
With over 80 years of quality experience and consumer confidence, Bama Mayonnaise which is developed in the United States continues to provide unparalleled tasty and delicious food that transforms dining experiences around the world.
About GBfoods Nigeria
GBfoods has a wide range of well established quality brands in Nigeria such as Gino, Bama and Jago, under which they manufacture a wide range of quality products which make daily life easier for many African families. Products under their brands include Gino Tomatoes Mix; Onion Gino Pepper, Gino Thyme; Gino Curry; Gino Chicken and Beef Cubes; Mayonnaise Bama as well as Mayonnaise Jago. GBfoods investments aim to satisfy local culinary habits and preferences while providing the healthiest and best ingredients for Nigerian cuisine.
About Bama mayonnaise
The recipe for Bama mayonnaise was developed in the United States of America over 80 years ago and has continued to expand across Africa. On April 20, 2020, Bama’s first batch of locally produced mayonnaise was deployed at its new state-of-the-art mayonnaise plant located in Ogun state. Bama satisfies the most demanding African palates with its exquisite taste, accompanying some of the most traditional local recipes and it is currently a bestseller in many African countries including Nigeria. The rich history of the spread is the foundation on which the brand was built. Bama is that taste that spreads moments of love animated by its proven “unique and delicious taste” when applied to bread, sandwiches with fresh vegetables and other dishes with which mayonnaise is commonly eaten.
In summary, the heart of the Bama brand is the enhanced taste it brings to meals, the act of spreading the love and connection it brings to meals and the rich heritage and history it upholds, thus bringing a top quality mayonnaise to the Nigerian and African home.